Rapidly Test and Refine Advertising & Marketing Collateral

Test Acceleration™ is a proprietary software tool and process we have developed, which uses the internet as an interactive consumer lab for pre testing a wide range of advertising and marketing collateral. We call it "Test Acceleration" because it combines qualitative and quantitative research into a single phase of research, accelerating the testing and refinement cycle. Whereas the usual sequential process of small sample focus groups followed by larger sample survey research, takes 2 to 3 months, Test Acceleration combines the benefits of both in a 2 week research cycle.

Test Acceleration can be used to quickly test video ads, web landing pages, emails, banner ads, print and outdoor ads, brochures, data sheets, and direct mail pieces. It allows representative customers to provide very rich verbal feedback about the ads, and also quantifies the relative sales impact of fixing ad problems that are identified in the process. Test Acceleration™ combines the best of both qualitative and quantitative research in one quick, single phase of research.

We have a Test Acceleration whitepaper and case study for a major software company available for download. Click to Download