Stephen Rogers

Stephen Rogers is a partner with Marketing Decision Science, Inc., and has over sixteen years in software product development, management and marketing.  Mr. Rogers is a leading expert on developing internet based virtual shopping and virtual customer experience capabilities for pre-market new product testing. These systems marry the capabilities of recent software technology and marketing science allowing marketing decision makers to conduct research more quickly and cost effectively.

  • For Proctor and Gamble Mr. Rogers managed the development of a virtual shopping platform to drive new product development and testing in several product categories.
  • For Lego he developed capability to continuously generate new product ideas from an online customer chat room. 
  • For Land's End he developed a conjoint based product recommendation capability for on-line shopping. 


All of these marketing platforms were developed specifically for delivery over the internet to cost effectively reach a broad range of consumers. Over his career, Mr. Rogers has worked in product development and product management organizations at several major software industry players including, Business Objects, Oracle and Apple, acting in management and executive roles. 

Education

  • MBA Economics, York University, Toronto
  • MA Philosophy York University, Toronto
  • BA Philosophy York University, Toronto