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Sales Recommendation Management
Optimally Recommend Products for First Sale, and Cross Selling
Sales Recommendation Management™ is our approach for recommending the next logical product purchase for your customers and prospects. This approach can be used to identify high probability opportunities to cross sell or up sell your current customer base, or to recommend a product for a first purchase for new customers.
Our approach uses the data in your customer databases, together with appended data from additional sources like Dun and Bradstreet. We use statistical modeling combined with constrained optimization to ensure that your customers are not overwhelmed with cross sell suggestions, and that these suggestions come at timely milestones in the customer life cycle (i.e. trigger points) to maximize the likelihood of sale.
We have detailed Sales Recommendation Management™ case studies available for download including B2B and Insurance Companies.
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