What We Do


Although marketing is part art and science, we are focused on developing the science of marketing decision making in a way that is practical for our clients. Below are some of the marketing problems that we work on using our scientific approach.

Lead Stream Optimization

Many companies, especially business-to-business companies that serve the small / mid sized business segment, often have an overwhelming number of leads and ongoing dialogues with prospective customers. These leads come in over the transom in the form of inbound emails, software downloads, webinar attendance, event registrations etc. And many of these companies also work with resellers who demand high quality sales leads to pursue. To do this they often create call centers to telequalify leads before passing them on to their resellers and sales partners.

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Brand Equity Management

Brand Equity Management™ is our approach to measuring and managing brand equity. While many companies have been diligently running brand tracking studies for years, these studies often lack any management credibility and rarely provide clear directions on needed actions. This is basically because the studies were not well designed to support real decision making, and because the attitudinal metrics that are collected are not causally connected to any hard bottom line impact.

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Trade Show Measurement & Optimization

Many business-to-business companies today in business services, financial services and technology are spending heavily on a range of marketing events from industry trade shows, to client conferences to online and on-demand formats like webcasts. While most of these companies know the registration and attendance statistics, they have no good way of measuring the ROI of these investments or their downstream sales pipeline impact.

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Demand Optimization

Demand Optimization™ is our approach to helping companies quantify customer decision making and tradeoffs regarding price, brand and product features and functionality. When the customer’s decision process and trade offs are quantified in a model, we can then optimize pricing and bundling decisions, and can measure the true value of the brand.

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Sales Recommendation Management

Sales Recommendation Management™ is our approach for recommending the next logical product purchase for your customers and prospects. This approach can be used to identify high probability opportunities to cross sell or up sell your current customer base, or to recommend a product for a first purchase for new customers.

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Customer Experience Management

Customer Experience Management™ is our approach to measuring the impact of the customer experience on customer loyalty and customer referral. Our approach integrates data from customer surveys and transactional / operational data to measure the future sales impact of service encounters experienced by your customer, from face to face sales associate interactions to automated service encounters at company web sites, to CSR encounters with call centers.

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Predictive Segmentation

Predictive Segmentation™ is our approach to developing strategic segmentation schemes for consumer and B2B companies, by leveraging the wide range of data that is commonly available today, from transactional data, to web visit and click stream data to survey data.

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Lead Stream Optimization
Prioritize and Optimally Route Leads for Sales Follow Up

Lead Stream Optimization

Many companies, especially business-to-business companies that serve the small / mid sized business segment, often have an overwhelming number of leads and ongoing dialogues with prospective customers. These leads come in over the transom in the form of inbound emails, software downloads, webinar attendance, event registrations etc. And many of these companies also work with resellers who demand high quality sales leads to pursue. To do this they often create call centers to telequalify leads before passing them on to their resellers and sales partners.

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Brand Equity Management
Measure and Manage Brand Equity to Drive Sales Pipeline and Conversion

Brand Equity Management

Brand Equity Management™ is our approach to measuring and managing brand equity. While many companies have been diligently running brand tracking studies for years, these studies often lack any management credibility and rarely provide clear directions on needed actions. This is basically because the studies were not well designed to support real decision making, and because the attitudinal metrics that are collected are not causally connected to any hard bottom line impact.

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Trade Show Measurement & Optimization
Measure the ROI Impact of Trade Shows & Marketing Events

Trade Show Measurement & Optimization

Many business-to-business companies today in business services, financial services and technology are spending heavily on a range of marketing events from industry trade shows, to client conferences to online and on-demand formats like webcasts. While most of these companies know the registration and attendance statistics, they have no good way of measuring the ROI of these investments or their downstream sales pipeline impact.

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Demand Optimization
Optimize Pricing, Discounting and Product Feature Bundling

Demand Optimization

Demand Optimization™ is our approach to helping companies quantify customer decision making and tradeoffs regarding price, brand and product features and functionality. When the customer’s decision process and trade offs are quantified in a model, we can then optimize pricing and bundling decisions, and can measure the true value of the brand.

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Sales Recommendation Management
Optimally Recommend Products for First Sale, and Cross Selling

Sales Recommendation Management

Sales Recommendation Management™ is our approach for recommending the next logical product purchase for your customers and prospects. This approach can be used to identify high probability opportunities to cross sell or up sell your current customer base, or to recommend a product for a first purchase for new customers.

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Customer Experience Management
Measure and Optimize Customer Experience Impact on Sales

Customer Experience Management

Customer Experience Management™ is our approach to measuring the impact of the customer experience on customer loyalty and customer referral. Our approach integrates data from customer surveys and transactional / operational data to measure the future sales impact of service encounters experienced by your customer, from face to face sales associate interactions to automated service encounters at company web sites, to CSR encounters with call centers.

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Predictive Segmentation
Segmentation, Tailoring and Targeting in the Internet Age

Predictive Segmentation

Predictive Segmentation™ is our approach to developing strategic segmentation schemes for consumer and B2B companies, by leveraging the wide range of data that is commonly available today, from transactional data, to web visit and click stream data to survey data.

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Some of our clients

Contact Us

Reno, NV

316 California Ave
Reno, NV 89509

Send Us a Message

Email : info@mdscience.com